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CITIZENS & PHILLIES
MADE FOR THIS
For the Philadelphia Phillies 2024 season, I created digital content aligning with Ogilvy's "Made for this" campaign. This included new kiosk signage, refreshed promotional visuals, and an in-branch digital spot. The project demonstrated my ability to produce attention-grabbing, on-brand content for a major sports franchise, balancing evergreen messaging with special events.
Display Screens In Citizens Bank Park Kiosks
All work designed in Photoshop, Illustrator & After Effects | Additional motion design: Gavin Holmes
CITIZENS BANK DIGITAL
Created dynamic motion designs for Citizens Bank, displayed across 500+ branches. Developed diverse content including credit card offers, private client services, and customer awareness campaigns. Adapted designs for multiple screen formats, from standard landscape to portrait and triple-screen displays, ensuring engaging visuals for all branch environments.
All work designed in Photoshop, Illustrator & After Effects.
SOUTHERN METHODIST UNIVERSITY
In 2020, Southern Methodist University (SMU) initiated a campus-wide environmental redesign project aimed at enhancing the experience for incoming students. I played a key role in developing graphics for three significant campus spaces: the Cox School of Business, Hughes-Trigg Student Center, and the new football facility. This project showcased my ability to create cohesive visual elements that align with institutional branding across diverse campus environments.
Hugues-Trigg Student Center
Cox School of Business
Gary Weber Endzone Complex
All work designed in Photoshop & Illustrator | Environment Design/Renders: Edna Strawser, Dean Mallory, Ashley Dreher | Creative Direction: Matt Hardiman, Dean Mallory, Vincent Shields
MOES SOUTHWEST GRILL
For Moe's Southwest Grill's in-store rebrand, the team developed two distinct concepts to enhance the fast-casual Tex-Mex chain's customer experience. The "MainStage" concept featured bold typography and witty food puns, while "Backstage" showcased rebellious vibes. As part of this initiative, I contributed graphics for key areas—entrance, salsa bar, and dining area—helping to reinforce Moe's unique identity in the competitive market. The collaborative effort resulted in innovative environmental graphics that captured the brand's spirit, strengthening Moe's position in the fast-casual dining sector.
Backstage Concept - Direct, Edgy, Swagger
MainStage - Clever, Witty, Playful
All work designed in Photoshop & Illustrator | Environment Design/Renders: Edna Strawser, Allen Plaugh | Creative Direction: Matt Hardiman, Corwin Carter
AUTOMOTIVE
Developed diverse digital ad campaigns for 400+ US car dealerships, adhering to brand standards for major automakers like Ford, Toyota, and BMW. Created static and rich media content for display, video, and social platforms, showcasing versatility across multiple advertising channels and automotive brands.
All work designed in Photoshop & After Effects.